Better Understanding Your Customer
Every decision made by your prospective customer is driven by a primal motivation: to succeed and prosper.
Getting Your Marketing and Messaging Right Can Be a Big Headache for Many Businesses
There are so many businesses that struggle with underwhelming results from their marketing efforts.
You very well know the time and resource trap.You put a lot of money into great looking websites with beautiful graphics, you put money into social media, you tried to learn and master SEO, you’ve worked with analytics, but you still feel you could do better. Somehow, you aren’t connecting with your potential customers and getting the ROI you want.
Every month this continues, your frustration builds.
The cost to you is potential customers never materialize, which means potential revenue is never realized. How much longer can you live with that?
Here is a simple truth:
Words mean everything, and if the words you are using don’t create a clear, easy to understand picture, your marketing dollars are probably wasting away.
Getting Your Marketing and Messaging Right Can Be a Big Headache for Many Businesses
There are so many businesses that struggle with underwhelming results from their marketing efforts.
You very well know the time and resource trap.You put a lot of money into great looking websites with beautiful graphics, you put money into social media, you tried to learn and master SEO, you’ve worked with analytics, but you still feel you could do better. Somehow, you aren’t connecting with your potential customers and getting the ROI you want.
Every month this continues, your frustration builds.
The cost to you is potential customers never materialize, which means potential revenue is never realized. How much longer can you live with that?
Here is a simple truth:
Words mean everything, and if the words you are using don’t create a clear, easy to understand picture, your marketing dollars are probably wasting away.
How Would Your Business Look with an Effective Marketing Strategy
How Would Your Business Look with an Effective Marketing
Our Services Offered
Communication Script
What is your story or narrative in relation to your customers? We craft together an effective, simple, clear explanation of what your company offers to its customers. We focus on key elements such as wants, problems, your value and ultimate success. We then develop your communication formula which can be used for all of your marketing. In the process, we make sure to avoid common messaging mistakes.
Marketing Copy/Content
With the pieces of your story in place, we can create lead generating emails, taglines and one-liners, and email campaigns that resonate with your audience
Clarify Effective Strategies
What if you need to step back and revisit overall strategy? We can utilize different tools to brainstorm what you are doing, what works, what has changed, and if you need to make changes. Key focus areas are business model and value proposition development.
Create Effective Website Copy
Focusing on the all-important words that you use to make a website pop, we will craft the words on your website that cuts through the usual marketing noise, engages your customers and helps you reach your goals.
Build a Great Pitch
With the pieces of your story in place, we can bring it together to create effective pitches and presentations.
Coaching
Have an existing website and materials? Maybe you would benefit from some ongoing support. Sometimes you become so familiar to your own language, you can’t see what is confusing. A fresh set of eyes can be enlightening. We can determine what needs reviewed and customize a service just for you.
How You Engage With Us
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About Acuity Thinking
Need help with clarifying your story?
You may already be familiar with a StoryBrand brandscript, but unsure of how to start. Or maybe you may be seeking help to implement your brandscript. As a certified StoryBrand guide, Acuity Thinking can coach you through the process, so you can confidently move forward and develop your marketing strategy. Need help with strategy? Being trained in Lean Launch, Business Model development and Value Proposition development, we can coach you through those processes as well.
